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But you cant be everywhere all the time. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Your way of handling the award was so tasteful. You can do this by adding value coming from contribution and giving them something they want. All because of one fundamental business driver: Authenticity. And remember, you are NOT selling. It is such a surprise when someone takes the time to send a note that is personal. I stay in touch with my people, past present and to come, with a monthly . Out of 30+ agents in my office, I was one of only 9 to receive this honor! We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. So give your full attention to every person you meet, and remember, everybody matters. My clients really love it. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. If you dont have a drip campaign set up yet, dont worry. SOI. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Thats the last time Im going to use that real estate agent.. I was just checking in with you to see how youre doing. But asking for it can feel pretty daunting. WOW. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. If they are not receiving them, they are not actually in your sphere of influence. Brian Icenhower of The Real Estate Trainer has a great tip. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Follow up with them after the event. Watch the video now. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. I just want to check in with you and see how youre doing.. The main thing is not to let them forget that youre an agent and youre there to help them. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. 3. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. Another excellent post. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. If you use your agent website for your Listing E-Alerts, you can use. Remind your sellers about something you did that added a lot of value for them. A good CRM must have an IDX feed to your local MLS. Either way staying top of mind with your list is important. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Put yourself in your contacts shoes. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Recent clients and professional connections are always a great place to start.. What do you love about it? I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. After theyve agreed, you can reply reminding them youre always here if they ever have any questions about the market. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. That way, you stay in the loop on what is happening in the local area. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Didja' See Me on the News (or in the paper)? 4. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Once you feel like you have established a personal connection, ask them for a business card. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Phone: 205-263-9600 Dont take the cheap route if its going to come across negatively. are great for staying top-of-mind. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Its good to get a phone call from someone who is just calling to check in. Part of that, Im sure, is the isolation that many are experiencing. There are so many ways for real estate agents to generate business. Holiday cards are a classic way to stay in touch throughout the year. Ask them how the yard is working out. He even asks for permission to follow up (Cool if I follow back up in a week?). . Smart real estate agents know that there is a lot of money to be made in giving away something for free. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. They build their spheres of influence through charity and service rather than passing out business cards.. Pay Special Attention to Those Who Matter Most, 5. You may be hesitant to call them because you havent called them in so long. Play P151 Marketing Mastermind 01 - Marketing vs Branding Song by from the English album Get Sellers Calling You: Best real estate agent podcast for geographic farming, real estate lead generation, real estate marketing ideas, prime seller leads, how to generate real estate leads, real estate referrals, and real estate branding - season - 1. And who doesnt love a bottle of wine or box of chocolates? Sample Real Estate Introduction Letter To Friends! Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. You may think that you are so busy that you will never have time to go to another networking event. Here's a sample: Dear (friend, client from a former business, former boss, etc.) If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. That detracts value. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. It is important for you to stay connected with your real estate clients. The art of the personal written word is dwindling. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. You type in their home search criteria and then enter their contact info. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. ), And lets face it. It wont be like that for long. This field is for validation purposes and should be left unchanged. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? Thanks. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Were going to give you everything you need to work your SOI like a pro.
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